THE PROBLEM
The problem with greenwashing
“Compostable”
— but only in industrial facilities that don't exist in most Indian cities
“Plant-based”
— but the polymer chain is identical to petroleum-based plastics
“Eco-friendly”
— a marketing term with zero legal or scientific definition in India
How long does your cup last after you throw it away?
PE coating
polyethylene
450+ years — still here
PLA coating
polylactic acid
80+ years in landfill
Pratva aqueous
aqueous barrier
< 90 days
< 90 days
0
100
200
300
400
years
Aqueous (Pratva) — home compostable · < 90 days
PLA — industrial only · 80+ years in landfill
PE — banned · 450+ years to decompose
PLA decomposition in landfill conditions per ISO 17088
PE decomposition per UNEP plastics report 2021
Pratva aqueous coating: CPPRI repulpability certified
PE decomposition per UNEP plastics report 2021
Pratva aqueous coating: CPPRI repulpability certified
THE CIRCULAR LOOP
From forest, back to forest
Forest
Paper Mill
Pratva Factory
B2B Buyer
Consumer
Re-pulp Facility
Back to Forest
Coming soon: your monthly plastic-saved report
Track exactly how much plastic waste your business eliminates with Pratva packaging.
Ready to switch to packaging that tells the truth?
Request a Free Sample PackWe send 3 cup sizes + kraft bag samples with CPPRI certificate copy. No commitment.