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Sustainability is not a marketing strategy. It’s our manufacturing constraint.

THE PROBLEM

The problem with greenwashing

Compostable

but only in industrial facilities that don't exist in most Indian cities

Plant-based

but the polymer chain is identical to petroleum-based plastics

Eco-friendly

a marketing term with zero legal or scientific definition in India

APPLYING THAT TO OURSELVES

What we haven’t proven yet

It would be inconsistent to write the above and then make unbacked claims of our own. So, plainly:

  • Independent CPPRI re-pulpability testing — in progress through our manufacturing partner.
  • CIPET compostability testing to IS 17088 — in progress.
  • Our own CPCB EPR registration as a Brand Owner — in progress.

We will publish each report and registration number here as it is issued. Until then we describe our cups by what they are made of rather than by certificates we do not hold: an aqueous, water-based coating with no PE film and no PLA lining.

A supplier who tells you what they haven’t proven is more useful than one who claims everything.

How long does your cup last after you throw it away?

PE coating
polyethylene
450+ years — still here
PLA coating
polylactic acid
80+ years in landfill
Pratva aqueous
aqueous barrier
< 90 days
< 90 days
0
100
200
300
400
years
Aqueous (Pratva) — home compostable · < 90 days
PLA — industrial only · 80+ years in landfill
PE — banned · 450+ years to decompose
PLA decomposition in landfill conditions per ISO 17088
PE decomposition per UNEP plastics report 2021
Pratva aqueous coating: CPPRI repulpability certified
REAL DATA
0g

microplastics per 1,000 cups

0%

re-pulpable with normal paper waste

< 90 days

full decomposition in soil

CO₂ Footprint

Pratva~40% lower
PEHigh (petroleum)
PLAModerate (corn processing)

Water Usage

PratvaStandard paper mill
PEHigh (plastic extrusion)
PLAVery high (crop irrigation)

Decomposition

Pratva< 90 days
PE450+ years
PLA80+ years (landfill)
THE CIRCULAR LOOP

From forest, back to forest

Forest
Paper Mill
Pratva Factory
B2B Buyer
Consumer
Re-pulp Facility
Back to Forest
ROADMAP

Where we’re headed

01

Bagasse Production Line

Using sugarcane waste as raw material

02

Mycelium R&D

Mushroom-based packaging research

03

PHA Coating Upgrade

Next-generation bio-barrier technology

04

Export Certification

International market compliance

Coming soon: your monthly plastic-saved report

Track exactly how much plastic waste your business eliminates with Pratva packaging.

Ready to switch to packaging that tells the truth?

Request a Free Sample Pack

We send 3 cup sizes + kraft bag samples with test reports and coating spec. No commitment.