We started because we were angry.

Every paper cup marketed as eco-friendly still has a plastic lining. We decided to change that.

“We didn’t start with funding or a business plan. We started with a research paper about microplastics and a decision that this had to stop.”

Pratva was founded in Aligarh, Uttar Pradesh — not in a tech hub or startup accelerator, but in an industrial zone where things get manufactured.

Our founder spent two years studying microplastic contamination in food-grade packaging. The data was unambiguous: every PE-coated paper cup sheds thousands of plastic particles into hot beverages. PLA-coated cups, marketed as ‘plant-based,’ are chemically still plastic polymers.

The breakthrough came from aqueous barrier coating technology — water-based compounds that bond directly into paper fibres instead of forming a separate plastic film. We partnered with CPPRI (Central Pulp and Paper Research Institute) to test and certify our process.

Today, Pratva manufactures from our UPSIDC industrial facility in Aligarh, supplying zero-microplastic packaging to hospitals, restaurants, cloud kitchens, and brands across North India.

One mission. Zero compromise.

We make packaging that is safe for your body and returns completely to the earth. That’s it.

The science behind every product

CPPRI Collaboration

India's Central Pulp and Paper Research Institute validates our manufacturing process. Every batch tested.

Re-pulpability Testing

Our cups can be recycled alongside normal paper waste — no special processing required. Verified under CPPRI protocol.

Aqueous Coating Technology

Water-based binders form molecular bonds with paper cellulose. No film. No particles. No compromise.

Kuldeep Sharma

Founder & CEO, Pratva

Software engineer turned manufacturer. Founded Pratva after researching microplastic contamination in food-grade packaging. Building North India’s first CPPRI-certified aqueous cup facility in Aligarh, UP.

We’re building the team — if you believe in what we’re doing, talk to us.

Get in Touch

Truth over marketing

Science over claims

Manufacturing over trading

Nature over convenience

OUR ROADMAP

Phase 1 — Now

Distribution Launch

Sourcing CPPRI-certified cups from verified manufacturers. Building first B2B clients across UP and Delhi NCR.

Phase 2 — Month 6–12

Own Manufacturing

Own manufacturing facility at UPSIDC Aligarh. First cup forming machine operational. CPPRI certification under Pratva’s own name.

Phase 3 — Year 2

Scale & Custom Print

Custom print capability at scale. Pan-India shipping. Export certification (EN 13430 for EU markets).

Phase 4 — Year 3+

Full Product Suite

Bagasse product line. EU market entry. Full sustainable packaging suite for food businesses.

Ready to switch to packaging that tells the truth?

Request a Free Sample Pack

We send 3 cup sizes + kraft bag samples with CPPRI certificate copy. No commitment.