Zero-Microplastic Paper Cups in Mathura

Mathura-Vrindavan receives an estimated 20–25 million pilgrims annually, making it one of India's highest-footfall religious destinations. Every temple prasad counter, every lassi shop on Holi Gate Road, every mithai stall near Banke Bihari temple uses disposable cups and food containers at scale. The Mathura-Vrindavan Development Authority has been working on Yamuna river cleanup and solid waste management — and non-recyclable PE-coated cups are a significant contributor to the waste stream that ends up in the Yamuna. Pratva's re-pulpable aqueous-coated cups can be collected and recycled through normal paper waste channels, supporting Mathura's river conservation efforts while ensuring pilgrims and tourists are served beverages free of microplastic contamination.

Every standard PE-coated paper cup releases approximately 25,000 microplastic particles into hot beverages. Pratva’s aqueous-coated cups are CPPRI-certified to contain zero plastic film — meaning zero microplastic shedding, full re-pulpability with normal paper waste, and compliance with FDA 21 CFR and FSSAI food safety standards.